1. the poster

this was the poster released in november 2006

2. i think the producers decided to mimic bad boys 2 becasue they are both cop films and it is taking the mikey. also becasue bad boys is a famous francise it will be easily recognisible.

3. the producers of hot fuzz chose to do synergy marketing becasue if you have help and are working together it makes pretty much everything easier.

4.they make use of this by having their partners controle some of their marketing wich means they dont have to.

1. The company was founded by Tim Bevan and Sarah Radclyffe in 1983. 2.Working Title Films was co-founded by producers Tim Bevan and Sarah Radclyffe in 1983 3. Working Title Films is a British film production company, based in London, UK. 4. The Co-chairpersons of Working Title are Tim Bevan and Eric Fellner 5.Its movies have won six Oscars, 26 Baftas and prizes at Cannes and Berlin. 6. 42 fulltime staff areemployed bywirking title. 7. The Working Title philosophy has always been to make films for an audience - by that I mean play in a multiplex 8. 5 box office hits that working title have made are; Mr. Bean's Holiday, Atonement, Nanny McPhee and the Big Bang, Shaun of the Dead and Love Actually. 9.5 'flops' that workingtitlehasmade are; Catch a Fire, Thunderbirds, captain corelli's mandoli, the green zone and the boat that rocked. 10.New Zealand-born British screenwriter, music producer, actor and film director, known primarily for romantic comedy films such as Four Weddings and a Funeral, Bridget Jones's Diary, Notting Hill, Love Actually and The Girl in the Café

Sound In its simplest form sound can be broken down into two categories Diegetic - sound which occurs naturally within a scene (e.g. dialogue,sound effects) Non - Diegetic - sound which has no obvious source and is added on (e.g. Jaws theme during and attack) Within these categories there is however important distinctions to be drawn. Diegetic - Dialogue. An actors voice can add important information about a character just by varying pitch and tone. Synchronous sounds are those sounds which are synchronized or matched with what is viewed. For example: If the film portrays a character playing the piano, the sounds of the piano are projected. Synchronous sounds contribute to the realism of film and also help to create a particular atmosphere. For example: The “click” of a door being opened may simply serve to convince the audience that the image portrayed is real, and the audience-may only subconsciously note the expected sound. However, if the “click” of an opening door is part of an ominous action such as a burglary, the sound mixer may call attention to the “click” with an increase in volume; this helps to engage the audience in a moment of suspense. Asynchronous sound effects are not matched with a visible source of the sound on screen. Such sounds are included so as to provide an appropriate emotional nuance, and they may also add to the realism of the film. For example: A film maker might opt to include the background sound of an ambulance's siren while the foreground sound and image portrays an arguing couple. The asynchronous ambulance siren underscores the psychic injury incurred in the argument; at the same time the noise of the siren adds to the realism of the film by acknowledging the film's (avowed) city setting. Non-diegetic sound Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters depicted. In addition, background music often foreshadows a change in mood. For example, dissonant music may be used in film to indicate an approaching (but not yet visible) menace or disaster. Background music may aid viewer understanding by linking scenes. For example, a particular musical theme associated with an individual character or situation may be repeated at various points in a film in order to remind the audience of salient motifs or ideas. General terms Sound bridge. Adding to continuity through sound, by running sound (narration, dialogue or music) from one shot across a cut to another shot to make the action seem uninterrupted.

The concept of gaze is one that deals with how an audience views the people presented. For feminists it can be thought of in three ways; how men look at women, how women look at themselves and how women compare themselves to other women. Laura Mulley coined the term 'male gaze' in 1975. She believes that the film audience have to 'view' characters from the perspective of a heterosexual male. Features of the male gaze include having the camera lingers on the curves of the female bodies and events which occur to women are presented largely in the context of a mans reaction to these events. One criticism of the male gaze is however that women like to be looked at, for example beauty pageants. The gaze can also be directed towards members of the same sex for several reasons, not all of which are sexual, such as in comparison of body language or in clothing. Facial expressions: Chocolate box- half smile, lips together, teeth barley visible Irrational- emphasis on the eyes, mouth shut with a hint of a smile, shot from the side or with her looking back over her shoulder Super smile- a big ole smile with lots of teeth Romantic- dreamy, heavy lidded, lustful There are also expressions for men such as: Care free- chilling and relaxed Practical- usually looking up from completing a tiring task Seductive- mouth usually closed- hint of smile' concentrates on eyes Comic- a funny expression Catalogue- posing in an unnatural pose that shows of whatever it is they wish to show off Jonathan Schroeder 'to gaze implies more than to look at, it signifies a psychology relationship'

charecter types

Villain- struggles with the hero Donor- character who gives the hero something to help Helper- character who accompanies the hero on their adventure Princess- sought for character exists as a goal The dispatcher- the character that sends the hero on their quest Hero- the hero False hero- the character that betrays the hero

calvin klein and the male gaze

Calvin and Klein use Laura Mulvey to advertise their underwear because it is effective in using the male gaze. They apply the male gaze to this advert because they will get lots of men to pay attention to her underwear region and that is the product is based. Calvin and Klein may be thought of as sexist as this advert portrays females as a sexual object. however they have her adopt a powerful pose(having hands on hips, head held high etc) because although it entices men more it also makes think she is a strong and independent woman that doesn’t need a man to take care of her. For the photo shoot they had her body and hair wet as it might make the man believe she is wet because she just got out of the shower and is getting ready for the night. This is objectifying the female body to something that should be looked at as an object rather than for what is on the inside. However because they also show her strong independent pose that implies a sexual power over men rather than it being a weakness. The words Calvin and Klein are placed just above her legs. This may be due to the fact that when a man eyes up a woman they mostly tend to start at the base of the look with their gaze and work their way up to the face. Thus Calvin and Klein will be seen by the man and associated with the feeling he gets from looking at an attractive woman.

Copy of Attack the block on Prezi

mac vs pc http://www.youtube.com/watch?v=KNnX6XRQBec
In this advert you can clearly see how the director of it uses cultural code to make us prefer Mac to pc. He does this in many different ways the most prominent of which is imagery. for instance as soon as the advert begins we see a young, slim,  attractive man wearing casual clothes with a smile on his face representing a Mac. Then next to him we see a nerdy overweight middle aged man in a suit with glasses representing pc. Because of how we see the world we automatically associate our positive feelings with the casual man and thus a Mac. The pc character then competitively tells the Mac that he has finished a home video and thinks his is much better than the Mac’s. Not only is Mac’s home video represented with an attractive, bubbly blonde but he is also calm and chilled about the pc's competitive challenge making him appear even more superior due to him not only winning but also being modest and kind to the pc despite his attitude.