The concept of gaze is one that deals with how an audience views the people presented. For feminists it can be thought of in three ways; how men look at women, how women look at themselves and how women compare themselves to other women. Laura Mulley coined the term 'male gaze' in 1975. She believes that the film audience have to 'view' characters from the perspective of a heterosexual male. Features of the male gaze include having the camera lingers on the curves of the female bodies and events which occur to women are presented largely in the context of a mans reaction to these events. One criticism of the male gaze is however that women like to be looked at, for example beauty pageants. The gaze can also be directed towards members of the same sex for several reasons, not all of which are sexual, such as in comparison of body language or in clothing. Facial expressions: Chocolate box- half smile, lips together, teeth barley visible Irrational- emphasis on the eyes, mouth shut with a hint of a smile, shot from the side or with her looking back over her shoulder Super smile- a big ole smile with lots of teeth Romantic- dreamy, heavy lidded, lustful There are also expressions for men such as: Care free- chilling and relaxed Practical- usually looking up from completing a tiring task Seductive- mouth usually closed- hint of smile' concentrates on eyes Comic- a funny expression Catalogue- posing in an unnatural pose that shows of whatever it is they wish to show off Jonathan Schroeder 'to gaze implies more than to look at, it signifies a psychology relationship'

charecter types

Villain- struggles with the hero Donor- character who gives the hero something to help Helper- character who accompanies the hero on their adventure Princess- sought for character exists as a goal The dispatcher- the character that sends the hero on their quest Hero- the hero False hero- the character that betrays the hero

calvin klein and the male gaze

Calvin and Klein use Laura Mulvey to advertise their underwear because it is effective in using the male gaze. They apply the male gaze to this advert because they will get lots of men to pay attention to her underwear region and that is the product is based. Calvin and Klein may be thought of as sexist as this advert portrays females as a sexual object. however they have her adopt a powerful pose(having hands on hips, head held high etc) because although it entices men more it also makes think she is a strong and independent woman that doesn’t need a man to take care of her. For the photo shoot they had her body and hair wet as it might make the man believe she is wet because she just got out of the shower and is getting ready for the night. This is objectifying the female body to something that should be looked at as an object rather than for what is on the inside. However because they also show her strong independent pose that implies a sexual power over men rather than it being a weakness. The words Calvin and Klein are placed just above her legs. This may be due to the fact that when a man eyes up a woman they mostly tend to start at the base of the look with their gaze and work their way up to the face. Thus Calvin and Klein will be seen by the man and associated with the feeling he gets from looking at an attractive woman.

Copy of Attack the block on Prezi

mac vs pc http://www.youtube.com/watch?v=KNnX6XRQBec
In this advert you can clearly see how the director of it uses cultural code to make us prefer Mac to pc. He does this in many different ways the most prominent of which is imagery. for instance as soon as the advert begins we see a young, slim,  attractive man wearing casual clothes with a smile on his face representing a Mac. Then next to him we see a nerdy overweight middle aged man in a suit with glasses representing pc. Because of how we see the world we automatically associate our positive feelings with the casual man and thus a Mac. The pc character then competitively tells the Mac that he has finished a home video and thinks his is much better than the Mac’s. Not only is Mac’s home video represented with an attractive, bubbly blonde but he is also calm and chilled about the pc's competitive challenge making him appear even more superior due to him not only winning but also being modest and kind to the pc despite his attitude.

italy

sitting in an internet cafe in italy. just finished an eye opening course with tony robbins. hopefully this will help me in media studies

process of a film

1. all films start with an idea. wherever the film comes from it is then the producer who decides to make this idea into a reality. a writer then defines the idea, plot and the main characters.he then writes a one page description of the main story.then a pitch is made to show off the idea to financiers so that they commision a script.
2.  funding. the producer can offer the future sales and broadcast rights to a production company in return for money to fund the script. the producer can also apply to a public funding body such as the uk film concil for a devolopment grant, or private investors.
3. script devolpment. first the writer prouces a synopsis on the key scenes and events of the film. once everyone is happy with the final script it is locked off and becomes a final draft. then the wrighter gets paid.
4. packaging means deciding how they will film the film. one common way to make the prodject well known is to attach well know stars to the script. to turn a profit the producer will have to know how much the entire film will cost to produce.
5. shooting the film. they will often shoot the same scene sevral times so that the director can decide at wich angle they will shoot from to make it a more affestive scene in the film. for instance if it is a climax scene of the  film the director will often have it filmed multiple times so that they can get the mood/atmoshpere perfect.
6. marketing is how they will advertise there film to make sure that lots of people go to see it and they turn a profit. there are many methods in wich to advertise a film, one of the more succesfull ways is to gradually leak information about a film so as to keep peopl instersted (like cloverfeild) althoughe some films prefer to advertise there film for what it is straght away and keep a specific audiance tuned in.